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Alberta Sugar Beet Growers organization has a new voice

Posted on 4 May 2023 by Prairie Post


The Alberta Sugar Beet Growers (ASBG) welcomes a new Executive Director this month. Jennifer Crowson is taking over the helm of the organization under the direction of the Board of Directors and the future of the organization looks pretty sweet. 

“We are excited to welcome Jennifer to the organization in this position. Our Hiring Committee spent a lot of time interviewing and sifting through candidates to find the right person to take over this role. It is important that our Executive Director is a relationship builder and understands that the sugar beet industry is unique and can work with our wide variety of stakeholders. We believe that the skillsets Jennifer has are a great fit for these priorities,” says Gary Tokariuk, ASBG Board President. 

“I am beyond excited to join the Alberta Sugar Beet Growers as the New Executive Director. I look forward to building relationships with the growers and many stakeholders within the Sugar Beet Industry. I’m looking forward to supporting the Vision of ASBG for future generations as a I have passion for Agriculture and Rural life,” explains Jennifer Crowson, ASBG Executive Director. 

Jennifer has been a locally elected official since 2010 as a School Board Trustee, and a Municipal Councilor from 2017-2021 & Deputy Reeve (2019-2021). She is well versed in collaborating with many levels of government. Jennifer understands the importance of all stakeholders and the diversity they bring to the table. She is excited to utilize her skills along with experience to benefit ASBG and the growers. Jennifer along with her husband Clayton live in the sugar beet growing area. She is a mother to three children and enjoys spending time with her family and friends, watching her kids sports and volunteering in her community. 

Jennifer is taking over from Melody Garner-Skiba who is moving on to focus on her family’s ranching business. Melody will remain as a part time consultant for the organization, taking a lead on several projects including the “Domestic Sugar Policy” and “Alternative Use Juice Plant.” 

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