Kelsey Grose, owner and operator of the interior design consulting business and online blog Farmer’s Daughter Interiors + Design earned the title of Best New Design Blog at the Design Bloggers Conference (DBC) in Los Angeles, California which is sponsored by Traditional Home Magazine.
“To me, this award is incredibly validating both personally and professionally,” Grose says. “In a personal way, it’s rewarding to have a dream and a vision that seems unattainable, yet creeps closer the more you work towards it. Creative writing and photography are both things I have enjoyed as favourite hobbies over the years and am now so grateful to have the opportunity to integrate both of those loves into a blogging platform.
“From a business standpoint, winning Best New Design Blog affirms that Farmer’s Daughter Interiors has a place in the design industry and continues to provide valuable information to readers and clientele. One of my very favourite aspects of what I do is genuinely helping people by taking the guess work out of interior design and creating spaces that are just as functional as they are beautiful.”
In order to be considered for a category award, Grose’s blog was nominated by someone unbeknownst to her, as a top design blog among those of more than 400 conference attendees. From there, Grose says a panel of judges selected the top five blogs nominated in each category to be the finalists for the award. Voting opens up to the general public, as well as the conference attendees, to vote on their favorite blog in each category.
The winner was selected based half on the votes of the public and half on the opinions of a panel of expert judges.
“I imagine all elements of the blog were considered such as writing, photography, website design, ease of navigation, topic selection, (etc.),” explains Grose. “While I often feature content and inspiration from other design sources, I try to produce as much of my own original content as possible and often shoot my own photography for the blog. I view the blog as a place to share inspiration, tips, and design ideas with my readers as well as a platform to shed light on the creative process that goes into developing each interior design project for my clients.”
This was Grose’s first time attending the DBC. She wanted to attend the conference to learn more about how a blog could enhance her business.
Several of the enlightening sessions at the conference were geared towards website building and search engine optimization. She currently manages her own website and wants to find ways to make it more user-friendly. The DBC was also beneficial for networking with hundreds of other bloggers, interior designers, public relations professionals, industry experts, and traditional media sponsors, such as Traditional Home Magazine, in attendance.
Grose had left southwest Sask. to go to school in Calgary. She took a part-time job which she said turned into a full-time job which lasted three years. She mustered the courage to start her own business as well as developing a clear business plan and brand.
The name Farmer’s Daughter pays homage to having grown up on a grain farm 20 minutes south of Swift Current. She says she knew early on she was creative and really interested in design.
“As a child, my mother played a large part in cultivating my love for interior design as it was something she was interested in as well and she gave me full creative freedom in rearranging my room, which is probably the first instance that piqued my interest in design,” says Grose. “Also, my father, and his father before him, were entrepreneurs and the idea of owning my own business appealed to me from a young age. As a young adult, I fell in love with interior design and while other girls my age were reading the latest teenage gossip magazines I was obsessed with House and Home and Style at Home magazines.”
Grose earned a business degree from Mount Royal University in Calgary.
While finishing her degree, she completed a diploma in Interior Decorating through a distance learning program, achieved a Certified Interior Decorator (CID) designation, and started dreaming about owning her own design firm.
In university, she re-decorated the condo unit she was living in and friends had started asking her for design advice. Before moving back to Swift Current to marry her high-school sweetheart, she worked for an up-and-coming Calgary design firm and this is where her passion for interior design really flourished.
“I truly believe that the best way to learn design is to immerse yourself in it and practise, practise, practise,” says Grose. “In fact, one of my favourite things about the design industry is that it’s constantly evolving and there’s always more to learn.
“Initially, I was hesitant about launching a creative business in a smaller market area, but I believe Canadians are more in tune with design now than ever and I’m excited to see what the future holds for interior design in southwest Saskatchewan.”
Grose’s design blog can be found at: www.farmersdaughterinteriors.com/blog.