Thursday, 12 July 2018 05:22

Lewis finds her niché with Rustic Rose

Written by  By Jamie Rieger
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Beth Lewis, owner of Rustic Rose, has recently expanded her business to include clothing along with her jewelry. Beth Lewis, owner of Rustic Rose, has recently expanded her business to include clothing along with her jewelry. Photo contributed

Creating a product designed for a specific niche market can be risky business, but when that product is something others have been seeking, it can prove to be a successful venture.

Hanna's Beth Lewis, a business student at the Medicine Hat College, found there was something lacking, and a segment of the market being overlooked when she and some friends were making plans for what to wear to the Medicine Hat Spring Rodeo in 2015. The girls wanted western-themed jewelry for the occasion, but found none that a college student on a budget could afford.
"We struggled to find jewelry we liked that was in our budget," said Lewis, who visited a local craft shop, purchased a few items, and started making jewelry that they could wear.
"I posted a pic on social media and started get lots of great feedback," she said.
Seizing the opportunity in front of her, Lewis started designing and selling her jewelry that is geared to those with farming, ranching, and rodeo lifestyles.
It's been three years since Lewis started her 'Rustic Rose' business and she has been going non-stop ever since.
She is a full-time business student at the Medicine Hat College and also works for the Student's Association.
She has also  competed successfully in two local business challenges. The first was MHC's inaugural Start Up Company Pub Pitch Night, where she pitched her business to a panel of judges.
On June 15, she competed along with four others, in the APEX Business Challenge, which also took place at the Medicine Hat College. She earned $4,200 that would go towards equipment needed for a business expansion that she launched six days prior.
On June 9, she launched her expansion into western apparel, which currently includes T-shirts, tank tops, sweat shirts, and caps. She sources the blank apparel, then presses her designs onto the garments.
She said the feedback she has received from customers has been amazing. While most of her clientele are in Alberta, she ships all over North America and beyond.
In mid-August, she will be launching her harvest collection.
To take a closer look at her merchandise, visit her website at

Read 390 times Last modified on Wednesday, 11 July 2018 15:25

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