Thursday, 31 May 2018 10:22

Calgary Co-op will be first and only large retailer to exclusively offer fresh Alberta beef

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The distance from farm to table will soon be getting a lot shorter for Calgary Co-op members.

Beginning on May 29, all of Calgary Co-op’s food stores will be exclusively stocking and selling fresh Alberta beef, strengthening a long tradition of partnership between the co-operative and Alberta farmers, ranchers and producers. The “Only Alberta Beef” commitment marks the first time a major grocery retailer in the Calgary area is promising only locally produced fresh beef to its members.
“Eating local has been a trend for a while, but for more than 60 years it’s been Calgary Co-op’s mission,” said Ken Keelor, Calgary Co-op’s Chief Executive Officer. “We are committed to supporting local suppliers, and we’re proud to be the first major retailer to guarantee all our fresh beef will be from Alberta. It’s part of our focus on ensuring our members can enjoy all the outstanding agricultural products grown in the city’s backyard.”
Keelor said a new partnership with JBS Canada ensures fresh beef will be locally sourced. The agreement will see all 24 Calgary and area Co-op stores stocked exclusively with beef that is harvested, produced and packaged in Alberta, from the JBS Canada facility near Brooks.
“As a verified Alberta beef supplier, JBS Canada is proud to partner with Calgary Co-op to ensure that the fresh, high quality, local beef they are offering to their valued members is only Alberta beef,” said David Colwell, President of JBS Canada. “Alberta is proven to produce trusted quality in beef through a tradition of excellence that goes back many generations.”
“All the beef we are supplying to Calgary Co-op stores is packaged at our plant near Brooks, which employs more than 2,600 people,” Colwell added.
Rich Smith, executive director of Alberta Beef Producers said promoting Alberta beef is one of their top priorities.
“We are pleased to see a large locally-owned grocery retailer like Calgary Co-op throw its support behind Alberta’s beef industry by providing its members fresh beef exclusively produced locally right here in Alberta,” said Smith.
Alberta beef has long been lauded for its consistent colour, quality, taste and texture. The province’s pristine prairies, open spaces and clean water are ideal for raising healthy cattle under the stewardship of committed ranching families.
Keelor said Calgary Co-op’s tradition of providing the highest quality locally sourced food to its members and customers is continued by stocking only Alberta beef.
“Beef is something Alberta is known for around the world,” he said. “We are proud of our support for Alberta ranchers, farmers and producers, and we are proud to be able to offer only Alberta beef to our members.”
Watch the launch video here:

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